Skip to main content

How to Limit Ad Tracking From Apps and Services on iPhone: Steps to Follow

You need to be a newer iOS version to get the native features to limit ad tracking on your iPhone.




Ad tracking has helped businesses grow their understanding about your behaviour, including the potential to buy new items and how you access a particular app or service. Once you're successfully tracked, marketers deliver personalised and targeted ads to incline you towards their offerings. Apple has tried to address this spying nature of companies around the world by introducing a list of privacy-focussed features. You can utilise them to prevent apps and services from ad tracking — to some extent — on your iPhone.

For the last few months, Apple has been quite active in limiting ad tracking on the iPhone. The Cupertino company announced the App Tracking Transparency (ATT) last year to take a step ahead in bolstering user privacy and limiting companies from tracking your activity. The feature rolled out with the release of iOS 14.5 in late April. It also added “nutrition labels” to app listings on the App Store to inform users about what data an app will access upon installation. Further, Apple has enabled the Safari browser to limit tracking through cookies.

Here, we are detailing the steps that you can follow to limit ad tracking from apps and services on the iPhone.


Ad tracking has helped businesses grow their understanding about your behaviour, including the potential to buy new items and how you access a particular app or service. Once you're successfully tracked, marketers deliver personalised and targeted ads to incline you towards their offerings. Apple has tried to address this spying nature of companies around the world by introducing a list of privacy-focussed features. You can utilise them to prevent apps and services from ad tracking — to some extent — on your iPhone.

For the last few months, Apple has been quite active in limiting ad tracking on the iPhone. The Cupertino company announced the App Tracking Transparency (ATT) last year to take a step ahead in bolstering user privacy and limiting companies from tracking your activity. The feature rolled out with the release of iOS 14.5 in late April. It also added “nutrition labels” to app listings on the App Store to inform users about what data an app will access upon installation. Further, Apple has enabled the Safari browser to limit tracking through cookies.

Here, we are detailing the steps that you can follow to limit ad tracking from apps and services on the iPhone.

How to limit ad tracking on the iPhone


Before beginning with the steps, it is worth noting here that by using ad tracking, developers help companies measure your actions and collect details such as your user or device ID, device's current advertising identifier, name, email address, and other information that help understand your identity. The built-in features are available on the newer iOS versions (iOS 14.5 and later), though you may not find them if your iPhone has a dated iOS release. You can also head to the next section to look at the way to limit ad tracking by Web-based services.

Ads by 

  1. Go to Settings > Privacy > Tracking.

  2. Toggle off the option 'Allow Apps to Request to Track'. This will help limit ad tracking from all new apps you download on your iPhone.
  3. Now, you can limit tracking on existing apps by scrolling down and turning off each app to track you.

In addition to the above steps, you can also tap Ask App Not to Track on the prompt to block them from tracking your activity and data.

How to limit ad tracking from Safari on the iPhone


You can follow the below steps to limit tracking from different Web-based services and websites that you visit using Safari on your iPhone.

  1. Open Settings > Safari.
  2. Scroll down a bit and toggle off 'Block All Cookies'.
  3. Now, turn on 'Prevent Cross-Site Tracking' to limit advertisers and other third parties from tracking you from one site to another.

Although all these steps are helpful in limiting ad tracking on the iPhone, advertisers and companies requiring your personal data often find new ways to track you and keep your profile for their profit motives. You can avoid that further by turning off Background App Refresh for all the apps installed by going to Settings > General and then toggling off 'Background App Refresh'.

Labels:

Comments

Post a Comment

Popular posts from this blog

OnePlus Ace Allegedly Facing Heating Issues, Company Says It's Normal: Report

OnePlus says the temperature will not affect the normal use of the handset. OnePlus Ace, which was launched in India as OnePlus 10R 5G, is facing overheating issues, as per a report. A customer of the OnePlus Ace reportedly claimed on Weibo that his handset became very hot after an hour of gaming. This became a trending topic of discussion on the Chinese microblogging website forcing OnePlus to chime in and clarify that it is normal for a phone to heat up after playing games on it for longer hours. The company said it will not affect the normal use of the phone. Other users also chimed in with similar issues. Sina Technology cited various users who complained that their OnePlus Ace smartphones “became very hot on the first day of use” (translated). One of the users claimed that their device's battery temperature reached 43.7 degrees Celsius, and the CPU was at 46.5 degrees Celsius when they played Genshin Impact on it for an hour. Reportedly, some users also provided...
Post a Comment
Read more

OnePlus Nord Watch Renders, Specifications Surface Online; Tipped to Come With SpO2 Tracking

OnePlus Nord Watch is said to feature heart rate monitor. OnePlus Nord Watch is confirmed to launch in India soon. Ahead of the official announcement, renders of the upcoming wearable have surfaced online, along with its specifications. The renders suggest the design and indicate Blue and Black colour options for the OnePlus Nord Watch. The renders also show a rectangular dial with a side-mounted button for navigation. The OnePlus Nord Watch is confirmed to feature a 1.78-inch AMOLED display with 500 nits of peak brightness and a 368x448 pixels resolution. Known tipster Ishan Agarwal (@ishanagarwal24), in association with 91Mobiles, has leaked the alleged renders and specifications of the OnePlus Nord Watch. As mentioned, the renders show the smartwatch in Black and Blue shades. The renders suggest a rectangular display with a black shade for the wearable. It is shown with a side-mounted button for navigation through the UI. The renders also suggest some features including hea...
Post a Comment
Read more

Redmi Note 11S First Impressions: When Specs Trump Design

  Xiaomi's smartphone portfolio is a bit confusing at the moment, as the company continues to launch new phones at a rapid pace. The latest additions include the Redmi Note 11 and the Redmi Note 11S which  fill out a new Redmi 11 generation. We don't yet have new Pro or Pro Max models in this new series to replace the wildly popular Redmi Note 10 Pro (Review) at its price level, but the new Redmi Note 11S, which we'll be looking at today, could offer what you're looking for but at a lower price. The Redmi Note 11S is a 4G-only smartphone and its crowning feature is its 108-megapixel main camera. It's worth noting that Xiaomi has managed to offer this at a very aggressive starting price of just Rs. 16,499. The rest of the Redmi Note 11S's features are also in line with what one would expect from a phone in this segment in 2022. While there's still a lot of testing to be done before our full review is ready, here's a quick first look ...
Post a Comment
Read more